Case study: Paid social for niche streaming product A2D2

Paid social for niche streaming product A2D2

A complete review and rehaul of A2D2's social ads and ad management.

Ray Brilus

Director

50%

CPA reduction

Director

reporting to

Technology

industry

The Brief

The team at A2D2 were spending heavily on Meta ads, with high CPAs and money being lost on every sale. Results were inconsistent, with sales on some days but none on others, and no creative strategy or testing systems in place.

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The Results

A comprehensive creative strategy and ad testing system.
CPA dropped from £100+ down to £40–50 (circa 50% reduction).
Daily sales grew from 1–2 to consistently 10+ a day.
Unpredictable spend became a reliable, scalable acquisition channel.
Healthy margins with a compounding system that improves week on week.

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Play your vinyl in every room wirelessly

I used to be trapped in one room listening to my records. Not anymore.

"Brand meetings with Yellow are the equivalent of my work spa time."

Hannah Britt

CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis

Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth

Founder

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