A human SaaS growth engine

Replacing a bloated tech team with a lean, high-performance growth engine.

Alex Howard
Founder
37%

cost reduction

Founder

reporting to

SaaS

industry

The Brief

Transform an underperforming offshore tech team into a high-performing in-house function to support SaaS growth.

‍

‍

The Results

  • Defined strategic direction and rebuilt the tech function around senior talent.
  • Reduced recruitment costs by 37% through a leaner, higher-impact structure.
  • Delivered ~2.5x productivity by replacing a 7-person team with 3 senior hires.

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"Brand meetings with Yellow are the equivalent of my work spa time."
Hannah Britt
CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis
Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth
Founder

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