Rebranding an industry legend

Turning a founder-led brand into a scalable business, without losing its soul.

Ali Morpeth
Founder
2

happy founders

Founder

reporting to

Food Systems

industry

The Brief

Rebrand a founder-led business into a scalable company brand without losing the trust, authority, and personality built around its founder, Ali Morpeth.

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The Results

  • Successfully transitioned from a personal brand to Planeatry Alliance without alienating an existing audience.
  • Built a distinctive, strategically grounded brand rooted in Behavioural Science to improve memorability and differentiation.
  • Created a scalable brand platform, messaging, and asset system to support future growth beyond the founder.

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"Brand meetings with Yellow are the equivalent of my work spa time."
Hannah Britt
CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis
Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth
Founder

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