Case study: A new brand and product design – Yellow Agency

A new brand and product design

Creating a distinctive health-first snack brand people actually remember.

Martine Cannon

Founder

360m

reach

Founder

reporting to

F&B

industry

The Brief

Build a distinctive brand, product proposition, go-to-market strategy and Shopify e-commerce DTC experience for a new healthy snacking challenger.

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The Results

Positioned Düng as the first snack brand targeting head, heart, and gut health.
Successfully launched across DTC (Shopify), retail, and Amazon channels.
Reached 360 million through Aldi’s Next Big Thing, accelerating brand awareness and credibility.

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"Brand meetings with Yellow are the equivalent of my work spa time."

Hannah Britt

CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis

Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth

Founder

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