Case study: A new brand and product design

Creating a distinctive health-first snack brand people actually remember.

Martine Cannon

Founder

reach

reporting to

industry

The Brief

Build a distinctive brand, product proposition, and go-to-market strategy for a new healthy snacking challenger.

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Positioned Düng as the first snack brand targeting head, heart, and gut health.
Successfully launched across DTC, retail, and Amazon channels.
Reached 360 million through Aldi’s Next Big Thing, accelerating brand awareness and credibility.

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Hannah Britt

CMO

Mike Curtis

Founder

Ali Morpeth

Founder

happy board members

Turning a complex national food system business into a brand people can actually understand.

cost reduction

Replacing a bloated tech team with a lean, high-performance growth engine.