Rebranding a €2.1bn telecoms leader

Without slowing down a live recapitalisation.

Hannah Britt
CMO
15

Brand touchpoints

CMO

reporting to

Telecoms

industry

The Brief

‍Rebrand a 25-year-old, €2.1bn business operating across 53 cities in 17 countries with 13 senior stakeholders and a complex recapitalisation process in progress.

‍

‍

The Results

  • A top-down rework of their brand strategy, from how Sales talk to their customers to their visual brand world.
  • A rollout across 15 brand touchpoints.
  • 13 happy board members.
  • A successful recapitalisation valuing the business at €2.1bn.
"Brand meetings with Yellow are the equivalent of my work spa time."
Hannah Britt
CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis
Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth
Founder

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