Rebrand & packaging design

From a challenger brand to credible category contender ready for national retail.

Julia Kessler
CEO
1

major supermarket relaunch

CEO

reporting to

F&B

industry

The Brief

‍Rebrand and relaunch an established food brand to compete with category leaders and secure a national Tesco rollout.

‍

‍

The Results

  • Repositioned the brand to compete credibly with leading ready-meal players.
  • Delivered a full packaging redesign, improving shelf standout and buyer confidence.
  • Created a scalable brand and visual system across in-store, digital, and on-pack.

‍

"Brand meetings with Yellow are the equivalent of my work spa time."
Hannah Britt
CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis
Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth
Founder

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Branding, content, and performance marketing for challenger and B2B brands like yours.

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