The Brief

‍Rebrand and relaunch an established food brand to compete with category leaders, improve their Shopify store and secure a national Tesco rollout.

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The Results

• Repositioned the brand to compete credibly with leading ready-meal players.
• Delivered a full packaging redesign, improving shelf standout and buyer confidence.
• Improved Shopify store conversion rate and engagement.
• Created a scalable brand and visual system across in-store, digital, and on-pack.

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