Launching MYOM on Amazon

Turning Amazon into a core subscription engine, not just another channel.

Mike Curtis
CEO
18%

subscriptions

CEO

reporting to

F&B

industry

The Brief

‍Launch MYOM on Amazon to capitalise on rapid growth in the oat milk category and unlock a new subscription channel.

‍

‍

The Results

  • Delivered our most successful Amazon launch of 2025.
  • Amazon now drives 18% of all subscriptions, becoming a core revenue channel.
  • Established MYOM’s second-largest channel, behind DTC, within months of launch.

‍

"Brand meetings with Yellow are the equivalent of my work spa time."
Hannah Britt
CMO

“Yellow have been instrumental in our Amazon journey, we could not be happier.”

Mike Curtis
Founder

"Yellow really spent time getting under the skin of the organisation and us as individuals to look for creative execution ideas that matched our passion and energy."

Ali Morpeth
Founder

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