The Brief

‍The team behind the Other Phone were struggling with sales and getting launched quickly and efficiently on Meta. For a new brand starting from zero with no existing creative or strategy, this was a major challenge.

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The Results

• We positioned the brand as a premium kids smartphone children would actually want.
• Generated an influx of sales driven by content based on the new positioning.
• Created a library of premium, on-brand creative they could repurpose across their website, organic socials and paids ads.
• A fully functioning content and paid ads system that grows with their team and ad spend.

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